The Force Will be With You, Always: Star Wars as a Cultural Event

May the Fourth be With you!

Pop Cultural Studies

At first I had some hesitation about doing a second Star Wars-related post right after my last one, but then I realized that that’s kind of the point of this. In my previous post, I covered the saturation of the past year of Star Wars coverage (it has been a year – the teaser trailer dropped last November) culminating in a Secret Santa event and a trip to Walmart, which is inundated with all sorts of Star Wars merchandise; but in this week before the release of The Force Awakens – easily dubbed “Star Wars Week” to show the huge impact of the series – one simply has to take a moment to acknowledge the scope and importance of this movie. (Basically, if in the last post I discussed the saturation and the over promotion of the film – the dark side. Here, I talk about the franchise that everyone loves –…

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